Future

This isn’t a music review, although one is sorely overdue. This is not another book review either. It’s come down to the circumstance that I’ve been reading more interesting things than I’ve been hearing. Considering the current tone, it seems more important to allocate space to ideas rather than to sounds. Factor in the realization that we have a gross excess of entertainment, that our media system is dominated by useless and noxious advertising, that our understanding of the world and ourselves is bizarrely skewed, and that, despite all this bad news, humanity has been on the upswing for centuries, we still have a long way to go before we can brag about the sapience of our species.*

The future is the great unknown. Humans have been trying to peer into it since Stone Age times. Psychics, oracles, crystal balls, soothsayers & shamans, sticks & superstitions, fantasy & fairytale, priests & prophets & prognosticators, myth & magic : all failures. But we persistently attempt to predict. In recent times, we have progressed to the scientific method. We’re still not too good at prediction. In his article for the September 2016 issue of Scientific American, Kim Stanley Robinson asks the question, “Can we trust our own predictions?” He traces how we make predictions scientifically through straight line extrapolation, curves and cycles. He points out the shortcomings of these methods and compares them to science fiction. Weak as they are, scientific methodology and science fiction writers both expose the stab in the dark nature of flying by the seat of your intuitional pants.

His comparison of science with fiction is curiously similar to Neil Postman’s comparison of 1984 and A Brave New World, two works of fiction putting forth a plausible future based on the present conditions at the time they were written. Neither hit the mark, though Huxley’s has come closer. Robinson’s point is that there is no fixed future. The present sets up various possibilities, which depending on our choices, could go this way or that.

What prediction really comes down to is studying history, looking hard at our current moment in its planetary, biospheric and human aspects, and then—guessing.

Whereas Postman compares two Sci-fi books, Robinson compares Sci-fi to Science proper. Sci-fi, he says, is a guess of a different sort. It’s a guess that takes the present and projects it into a metaphorical future. It gives us hints about ourselves. A looking glass into how we might carry ourselves into the future. History shows us how our choices carried us to a Huxleyan world instead of an Orwellian.

There’s more to the story. Though science is still guessing, for the most part, there’s a range of possibilities into which science can narrow its view. And there are bigger pictures to consider that take the article to the bigger issues of climate change and population growth.

Given these realities, one thing the game of prediction can do is to try to identify those trends happening in human and planetary history that have such a large momentum they achieve a kind of inevitability, and one can confidently assert that “this is very likely to happen.” This strategy could be called “looking for dominants.”

A fun part of the article is his comments on ‘the singularity,’ the presumption that artificial intelligence will soon, someday, overtake humans and the world. As a prediction it “ignores many realities of the brain, computers, will, agency and history. As a metaphor, however, artificial intelligence stands for science.” Between this and the failure of science to make accurate predictions of the future, we find a growing popular fear and rejection of science, “. . . as we live in a culture of what might be called ‘scientism,’ which is another form of magical thinking.” The Singularity is not a danger, nor are technology and science the problem. It’s the threat of those who control the technology. It’s the threat of making emotional choices out of fear, rather than logical choices out of reason.

Technology, though powerful and growing more powerful, is always a set of tools created as a result of human choices. When we don’t make those choices, when they seem to “make themselves,” it really means we are making our decisions based on old data, old assumptions and unexamined axioms that are like oversimple algorithms. And when we do that, bad things can happen. The singularity, in other words, is code for blind reliance on science or the notion that we can science our way out of anything, when in fact we must continue to make decisions about how we use science and technology to develop as a species.

Read the full story : Scientific American, Volume 315, Number 3, page 81, “Can We Trust Our Own Predictions?,” Kim Stanley Robinson

*See the other book reviews—
Really, Really, Really
Everything Is Oblivious
Dubble Bubble

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Betty’s Bitter Batter

If I tell you that “better” inspires fear — that even in the corporate world, people are scared of something better, you’d say that’s ridiculous; everybody wants something better. Well, something better is always different. It isn’t possible to make something better that isn’t different. Whatever it is, if it’s exactly the same, it isn’t better. So it’s the ‘different’ that scares people. When something’s different, it’s a heck of a gamble. And that’s where courage comes in. — Amar Bose

That quotation is likely from long ago. His eponymous corporation soon grew out of its defiance of fear, then fell into the common groupthink of profit-first and the hell with everything else. They lost the conviction of product orientation and clung to the safety net of sales orientation to become a marketing wunderkind.

But there’s something deeper in what Amar said. He’s not talking about little distinguishing differences that split hairs the way most products try to differentiate themselves from the rest of the copycat jack-pack. He’s not even talking about the differences that appear significant, but upon closer inspection reveal the basic concept behind the product is essentially nothing more than variations on a theme. You don’t have a new melody by changing the key, nor by changing it from major to minor. He’s talking about products that throw your expectations for a loop. He’s talking about something original.

Marketing is what you do when your product is no good. — Edwin Land

Mr. Land never lost sight of better. He never let the current of market forces steer him away from making a unique, original, quality product. He could have taken the middle road with ordinary mockingbird products, but instead, he gambled. He mustered the courage to go in a different direction, to give the world a new vision.

The idea of “better,” or “best,” is tossed around a lot, along with words like beat, win, conquer, compete, fight, kill, smash. If you have an honestly better product, there is no beating, fighting, smashing. It stands on its own. There’s an old saying you don’t hear much anymore, “Build a better mousetrap, and the world will beat a path to your door.” There’s a reason why you don’t hear it. It’s not true, at least, not anymore. The path being beaten is going the opposite direction. The masters of marketing have ensured that the better will be drowned out by the louder of advertising noise beating its path towards the consumer.

Now, the trick for finding that better recipe for Betty Botter’s Butter Batter is to beat your way past the bitter business of ballyhooing blustery blurbs. Cutting through the crap, unfortunately, takes time—lots of time. It takes focus—concentrated focus. It takes determination and courage. All things we are short of in our continuously media distracted lives. We need shortcuts.

The number one shortcut : Be contrary. Don’t follow the crowd. The longer and louder a message is being pounded into you, the faster and father you should run. It’s guaranteed that the most repeated messages are there to persuade you into doing something against your own best interest. Go against the grain.

Once you’ve made your way around the loudest crackling, you’ll find little rumbles, and pops, and clicks. The second shortcut : Be patient. Rushing only makes mistakes. Make a mental note of all those rumbles, then stop and let them settle. Pressure from any source is, more often than not, pushing you towards a bad idea. Even pressure from friends or trends. Ignore what’s hot. All blazes eventually burn themselves out. Anything worthwhile survives the flames. Good ideas last. Good choices hold up. Patience pays off.

Shortcut number three : Be demanding. Expect the facts—all the facts. You want the well established, well supported, measurable, reproducible, reliable facts. If any facts are missing, you can, if not dismiss, at least hold the incomplete information aside as dubious. Be on special alert for conflicting opinions. It’s a clue to inconsistency. Lies hide behind confusion. Lies hide behind contradiction. Lies hide behind ignorance.

Even with these shortcuts, there’s no instant return. You have to be constantly on guard. At the start, you may find it hard, but once you’ve gotten into the swing, it’ll become automatic. Questioning contrarianism, laid back patience, and the expectation of complete honest answers can get you past the mounds of cow manure in the pasture, and onto the sweet creamy butter of Betty Botter’s Better Batter.

Related post : [Fear & Conviction]

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